< PotatoMagic Pty Ltd - History and Background
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Our Background

freshly dug potatoes

PotatoMagic is a series of controlled processes by which a potato is heated within a specific, controlled temperature range, processed, then chilled to produce a new potato food product.

About us

Potato Magic Pty. Ltd CEO & Innovator, Andrew Dyhin spent many years researching ways to replicate the properties of aged potatoes, and in doing so, developed a new potato process. By un raveling the mysteries of fresh produce and their cost effective use in food manufacturing he is lowering the cost of production, increasing farm yields and reducing the carbon footprint of the produce growing and food manufacturing industry.

As a Chemical Engineer, Andrew was involved with the construction of an ice cream factory, a brewery, an automated dairy receivables terminal, and a FMCG plant, where he was able to gain experience in produce and food industry technology. Andrew has worked as a project management professional and now runs PotatoMagic full time.